Influence Is Easy. Impact Is Not.
Why attention without meaning never lasts
Influence has never been more accessible. Platforms are everywhere. Audiences are built quickly. Attention is easy to capture and even easier to lose. In that environment, influence has become a label almost anyone can claim, regardless of depth, clarity, or intention.
Jas puts it simply. “Anybody and everybody is an influencer in their own respect.”
That observation is not praise. It is context. Influence today often means little more than proximity to attention. It means having people who see you, hear you, or scroll past you. But visibility alone does not move anyone. Exposure without meaning fades fast.
“An influencer that is not able to make an impact is not an influencer,” Jas says.
The difference between influence and impact becomes clear when responsibility enters the picture. Influence can exist without consequence. Impact cannot. Impact shapes decisions. It changes behavior. It leaves people different than they were before.
That understanding is at the core of everything Jas builds.
Through Limitless, he has never chased attention for its own sake. The brand exists across fitness, media, film, business, and personal development, not as separate verticals, but as a single ecosystem built around transformation. Every branch exists to serve the same purpose. To help people see what is possible and then give them the tools to act on it.
The scale matters, but the intention matters more.
Across platforms, programs, partnerships, and content, Limitless reaches hundreds of thousands of people globally. Athletes. Founders. Creators. People at different stages of discipline and self-belief. But reach alone has never been the metric that matters most to Jas. What matters is whether the message lands.
“You look at the world today, we have tons and tons of influencers,” he says. “Everyone’s an influencer, really. You just have different types.”
Those types exist everywhere. Political figures. Celebrities. News anchors. Models. Athletes. Macro influencers. Micro influencers. In that sense, influence simply means access to people. “Anybody and everybody that has an opportunity, that has friends, is potentially an influencer.”
Impact requires more than access.
“Being impactful, only five percent are impactful,” Jas says, “because the rest of the ninety-five percent don’t even know the message of their campaign.”
That lack of clarity is where most influence collapses. People speak without knowing why. They post without understanding what they want others to feel. They build audiences without defining what those audiences are meant to do next.
“If you don’t study and understand the message of your human being and hope that it resonates with your audience, you’re not making an impact,” Jas explains.
This is why Limitless is built slowly and deliberately. The message comes first. Discipline. Self-belief. Ownership. Accountability. Long-term thinking. These are not slogans. They are principles that show up repeatedly across every branch of the brand. In training environments. In content. In partnerships. In the people Jas chooses to align with.
Impact requires emotional connection.
“If people are not inspired, if people are not sold, if people are not emotional, not emotionally connecting with your message, you are not impactful,” Jas says.
That emotional connection is not manufactured. It is earned through consistency and integrity. Through showing up the same way when no one is watching as when everyone is. Through building systems that outlive trends.
Impact also demands restraint. Not every opportunity is worth taking. Not every audience is meant to be reached. Jas has turned down visibility when it compromises clarity, because impact cannot survive dilution.
For him, the distinction is simple. “So what’s more important to me,” he says, “obviously, be impactful.”
Impact is why Limitless continues to expand thoughtfully rather than explosively. It is why the brand focuses on transformation over virality and longevity over momentary relevance. Impact outlasts platforms. It survives trend cycles and algorithm changes because it is felt rather than seen.
In a world flooded with voices, influence may be everywhere. But impact belongs to those willing to carry the weight of meaning.
Impact will always be rare.
