In the film Limitless, the pill that changes everything is called NZT-48. When I built a product of my own, I registered that name for it.
The name was a statement of intent. The film is about a person who discovers he can do far more than anyone expected of him. I recognized something in that, and I wanted the name on my work.
Where the Name Came From
“Limitless” is not a word I picked from a list. It came from my own life, and from how limitless that life has turned out to be.
I was born in New Delhi. My family moved to Montreal in 1991, and at 12 I was running wrestling news websites from my bedroom. By 14 I had my first company. Later I lived in Vancouver and built businesses there, including DreamWire, which imported cable by the container. At one point I weighed more than 450 pounds, and I went on to lose more than 250 of them.
None of those steps looked likely from the one before it. That is what the word means to me: a life that kept going further than its starting point suggested, problems included.
In 2018 I launched the Limitless brand for health and wellness products. It made sense that the name would start there, given what my own health had taught me. That brand became the foundation of Limitless X.
Walking Into Industries I Did Not Come From
Building without limits, in practice, has meant walking into industries where I had no history and learning them from the inside.
I did not come from film. I was an executive producer on The Man You Don’t Know, released in 2024, and on High Rollers, released in 2025. In The Gentleman Thief I played my first acting role, as Hamish Hawkes opposite John Travolta. You can see that work on the Film & Entertainment page.
I did not come from boxing either. In December 2025 I was named CEO of Manny Pacquiao Promotions, and our first event at Pechanga Resort Casino featured the professional debut of Jimuel Pacquiao. That part of my work lives on the Sports & Boxing page.
And I did not come from payments. Today I am CEO of MannyPay Global Inc., with Manny Pacquiao as Chairman.
Every new industry starts the same way for me: I am the least experienced person in the room, and I decide that is temporary. I listen more than I talk at first. I find the people who have done it for decades and learn how they think. Then I bring what I know from everywhere else, which is usually more useful than people expect.
The Limits I Keep on Purpose
Here is the part that people miss. Building without limits does not mean living without rules. The biggest change in my life came from accepting very strict ones.
When I started losing weight around 2008, I went on a bodybuilder’s diet: boiled chicken, steamed broccoli, no sauces and no sugar. I lost 88 pounds in the first three months by living inside a narrow, repetitive set of limits that I chose and kept.
Today I train six days a week, and a nutritionist sets my eating plan. I love food, and I still have to respect a plan. The ambition is unlimited. The daily habits are not.
There is one limit I have not mastered, and I should be honest about it. Sleep is my struggle. My mind does not stop, and I am always thinking about ideas and work. I know sleep matters more than almost anything else, and it is still the rule I break most often.
What the Word Asks of Me
A name like Limitless is easy to say and hard to live up to. It does not let me coast. When I am tempted to call something impossible, the name is on the door, so to speak, and it asks whether I mean it.
I have written about the bigger picture elsewhere, in Self-Mastery: No Script. No Ceiling. The short version is the one I keep coming back to: no matter where you start from, there are no limits to what you can become.
That is what I believe. I did not learn it from a film. The film just gave me a name for it.